<img src="http://www.srvtrkxx2.com/90801.png" alt="" style="display:none;">

Blog

A Formula for Successful B2B Sales Calls

Posted On February 20, 2017 by Robert Smith

Even in today's era of digital marketing, phone calls are an effective, time-tested platform on which to sell a product or service. But if you want to gain any momentum with your telemarketing, you should follow the formula outlined below.

Read More

Small Business and Big Data

Posted On February 17, 2017 by Robert Smith

Are you using Big Data in your business's day to day operations? The term “Big Data” refers to data sets that are too large and/or complex for traditional programs and applications to effectively process. Statistics show that the world's capacity to store data has doubled once every 40 months since 1980. There's now so much data that many companies struggle to use it.

Read More

Using Fear of Missing Out to Drive More B2B Sales

Posted On February 08, 2017 by Robert Smith

Abbreviated “FOMO,” fear of missing out is a tactic used by countless sales people to convert more prospect, faster. The general idea is to pitch your product or service in such a manner that the prospect feels he or she would miss out if they didn't buy it sooner, than later. When presented with an offer, a prospect has one of two options: to buy or not to buy. Using FOMO can encourage prospects to buy your product or service, but only if it's applied correctly. So, how can you use FOMO to drive more sales?

Read More

Lead Generation Tip: Increasing Email Response Rates

Posted On February 06, 2017 by Robert Smith

Email marketing consistently ranks as one of the most cost-effective lead generation strategies. Unlike traditional advertising methods, you can continue to market to the same prospect for as long as he or she remains subscribed to your newsletter. But if you want to reap the most benefit from your email marketing efforts, you'll need to optimize your campaign for a high response rate.

Read More

Quick Tips for Driving More B2B Sales Leads into Your Pipeline

Posted On January 30, 2017 by Robert Smith

Utilizing a sales funnel is a highly effective way to nurture prospects, capture invaluable data, and generate more revenue. Whether your company sells a product or service (or both), you should implement a sales funnel for these reasons. But if you really want to succeed with your marketing efforts, you'll need to focus on getting more sales leads into the top of your sales funnel, which is something we're going to discuss here.

Read More

Lead Generation Metrics that Matter

Posted On January 23, 2017 by Robert Smith

If you aren't monitoring key performance indicators (KPI) of your lead generation efforts, you won't be able to optimize it. Unfortunately, many business-to-business (B2B) companies and their respective sales and marketing leaders turn a blind eye to this step, focusing strictly on lagging indicators; likes revenue. While sales is arguably the single most important KPI, there are lead generation metrics that are considered leading indicators that you should focus on monitoring, including the following.

Read More

Simple B2B Lead Generation Tips

Posted On January 18, 2017 by Robert Smith

Business-to-business (B2B) lead generation requires a different approach than traditional business-to-consumer (B2C). With your target audience being other business owners and professionals, you'll need to adjust your tactics accordingly. The following tips, however, can help you succeed in your B2B lead generation efforts.

Read More

Using Customer Retention to Drive Revenue Growth

Posted On January 11, 2017 by Robert Smith

Retaining customers should be a top priority for all businesses. It's a little-known fact that it costs 5-8 times more to attract a new customer than to sell to an existing customer. So if you focus your efforts strictly on attracting new customers, you'll end up spending more money and generating fewer sales. Customer retention, however, can turn these numbers around by driving significant revenue growth for your business.

Read More

Aligning Lead Generation Strategies through Account Based Marketing

Posted On January 09, 2017 by Robert Smith

The success of account-based sales development relies heavily on alignment with all teams, salespeople, marketing, and other business development functions. Unfortunately, this is an area where many business-to-business companies struggle to acheive true alignment. They work in segmented groups with little-to-no cross-collaboration, restricting their growth. Once you're able to align all of your teams, however, you can work more fluidly as a group to achieve a common goal of more qualified sales leads and faster revenue growth. 

Read More

3 Tips to Optimize Your Email Campaigns

Posted On January 04, 2017 by Robert Smith

Email is no longer a promotional platform that business-to-business companies can afford to overlook. Whether you sell a B2B product or service (or both), you'll find email is more cost-effective lead generation tool than some of the traditional marketing platforms. According to Experian, it's actually 20 times more cost-effective. But if you want to leverage the full power of email, you should optimize your campaigns using the following tactics.

Read More