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Lead Generation Tip: Increasing Email Response Rates

Posted On Monday, February 06, 2017 by Robert Smith

Email marketing consistently ranks as one of the most cost-effective lead generation strategies. Unlike traditional advertising methods, you can continue to market to the same prospect for as long as he or she remains subscribed to your newsletter. But if you want to reap the most benefit from your email marketing efforts, you'll need to optimize your campaign for a high response rate.

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Target the Right Audience

Bulk email marketing rarely works anymore...Personalization has become an expectation. Which is why it's important to target the right audience with your promotional emails. Think about who's most likely to buy your product or service, and focus your email efforts on this demographic. As long as you match your emails with the right targets, you'll have an easier time achieving a solid response rate.

Do you need to grow your target prospect email list? Learn more here!

 

Compelling Subject Line

Ask any seasoned digital marketer and he or she will agree: one of the most important elements of a marketing email is the subject line. But with most email clients displaying a maximum of 50 characters, you must use this space wisely. When crafting your subject lines, keep them short, relevant and honest. You should describe what the email is about, while including some call to action to entice prospects into opening the email.

 

Beware of Spam Triggers

It's not uncommon for legitimate emails to end up the spam folder. Even if you have good intentions – and there's no malicious software or code – your emails may still get automatically placed in the recipient's spam folder. This is due to the fact that email clients look for various “spam triggers,” which prompt the client to place the message in the spam folder. These spam triggers include all CAPS, overuse of punctuation, repeating the same words or phrases, and using certain words. Keep these in mind when creating your emails.

 

Include Contact Information

The recipient already has your email address, so what's the point in including other contact information in your marketing emails? Well, it serves several purposes: it instills trust and confidence in the recipient, and it also provides new ways in which the recipient can contact you.

 

Use the Right Colors

Don't underestimate the importance of using the right colors in your marketing emails. According to some sources, colors like yellow and aqua are hard on the eyes, which can subsequently lower your response rates. Black-on-white is a safe color combination, however, that you really can't go wrong when using.

 

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Tags: email marketing, B2B lead generation, sales leads, lead generation